Pitch: How to Captivate and Convince Any Audience on the Planet

By Danny Fontaine

‘An instant classic’

– Peter Coughter

‘A fabulous book’

– Rory Sutherland

‘Pick this book up and land your next pitch like a pro’

– Jeff Gothelf, co-author of Lean UX

IBM’s founder of experiential selling gathers the techniques he has used to land over $1 billion in sales

Danny Fontaine is a rising star at IBM: immediately after joining their sales force in 2019 he pioneered a whole new way of selling – a way that is immersive, theatrical, creative, even whimsical at times.

This new way, dubbed ‘experiential selling’, was so successful that IBM created a new department of Experiential Selling and put Danny at the head of it. Since then, Danny has secured over $1 billion in sales, and he’s done so not with pushy tactics or plodding PowerPoint decks, but with an approach that is genuine and joyful for everyone involved.

Pitch delves deeper than Danny’s ascendant ‘Pitch Masters’ podcast (which has featured Simon Sinek, Nancy Duarte, Rory Sutherland, and more), with entertaining stories of pitches gone right (and wrong) and proven billion-dollar tips that are actionable for literally any reader at all, whether they are pitching bigwigs in Silicon Valley or just pitching themselves in a job interview.