Good Soil: How the Right Organizational Culture Helps People Grow, Teams Flourish, and Companies Thrive

By Marcus Collins

‘The most important book on corporate culture in the past decade.’

– Marshall Goldsmith, ThInkers50 #1 Executive Coach and New York Times Bestselling author of The Earned Life

‘One of the smartest books on culture you’ll ever read.’

–Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret and Drive

‘An insightful, practical guide to building better cultures at work.’

– Adam Grant, #1 New York Times bestselling author of Vibe and Think Again

In his first book, the bestselling For the Culture, expert marketer and business professor Marcus Collins revealed to readers the cheat codes of culture to influence consumer behaviour. Since the launch of For the Culture, Collins has appeared on countless TV shows, podcasts and event main stages around the world; launched a Forbes column, his own podcast and a Cannes Lions course; and spoken to NFL teams, to symphony orchestras, at World Business Forums and at the United Nations.

With that bigger platform, Collins is now tackling a bigger subject. In Good Soil, he shows readers how to get people to move within their organizations, teams, communities and anywhere else collective work is happening. This is beyond marketing – this is about the secret to Fortune-500-level success. The X factor for winning championships. The unspoken magic that supersizes creativity. The human pursuit of shared purpose.

GOOD SOIL is a book about the possibilities created when humans come together, about the unbridled potential of our collective output when the conditions are optimized – in short, about what happens when good seeds are planted in good soil.