Marcus Collins
Marcus Collins is an award-winning marketer and cultural translator. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business 40 Under 40 award, and an inductee to the American Advertising Federation’s Hall of Achievement. Before serving as Chief Consumer Connections Officer at Doner Advertising, Collins led Social Engagement at Steve Stoute’s New York-based advertising agency, Translation. His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign—among others.
Beyond his practice, Collins is also an extremely passionate educator. He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school’s executive education partnership with Google. During his time at Ross, Collins has won the Teaching Excellence Award for executive education and the university-bestowed Cornerstone Award. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business. He is a proud Detroit native, a devoted husband, and loving father to Georgia and Ivy.
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